About Keller Williams Edina
A Culture Built For Growth
At Keller Williams Edina, we believe success is about more than production. Through coaching, collaboration, leadership, and service, we strive to create an environment where agents can build meaningful businesses while contributing to a community that helps others grow
How We Lead
At Keller Williams Edina, culture is not accidental. These principles guide how our leadership team makes decisions, supports agents, and approaches challenges.
Guided By Shared Values
While every Keller Williams market center develops its own culture and leadership style, we are united by a common mission and set of beliefs. These values have guided Keller Williams associates for decades and serve as the foundation for how we approach relationships, business, leadership, and service.
To Build Careers Worth Owning.
Businesses Worth Owning.
Lives Worth Living.
Experiences Worth Giving.
Legacies Worth Leaving.
Our Mission
WIN-WIN: or no deal
INTEGRITY: do the right thing
CLIENTS: always come first
COMMITMENT: in all things
CREATIVITY: ideas before results
TEAMWORK: together everyone achieves more
TRUST: starts with honesty
SUCCESS: results through people
Our Beliefs
More Than Colleagues. A Community.
At Keller Williams Edina, we believe no one should have to face life's unexpected challenges alone. Through our MC Cares Fund, agents come together to support fellow agents during times of hardship, creating a culture where generosity, compassion, and community extend far beyond the workplace.
Funded by voluntary contributions from agents, MC Cares provides financial assistance for unexpected situations such as medical expenses, funeral costs, home emergencies, vehicle repairs, and other significant hardships.
Since 2023, more than $30,000 has been distributed to agents in need!
“After going through one of the roughest times of my life with my mother passing away, I felt seemingly helpless with funeral costs and bills eating away at my finances. The MC Cares fund really helped my family out. The term “family” gets thrown around a lot by companies, but with the donations, genuine condolences, care, and help given, it’s truly cemented here!”
Serving The Communities That Support Us: KW RED Day
RED Day is KW’s annual day of giving back. Across the country and worldwide, agents, leaders, and associates step away from their daily business duties and venture out into their communities to give back.
Each year, KW Edina closes for a day so agents and leadership can step away from business and focus entirely on serving others. Through volunteer projects, community partnerships, and acts of service, we come together to support the people and organizations that make our communities stronger.
RED Day stands for Renewing, Energizing, and Donating, but for us, it represents something even deeper: a belief that success is most meaningful when it creates a positive impact beyond ourselves. It is one of the many ways we live out our commitment to service, generosity, and community every year.
MEET THE LEADERSHIP TEAM
Jon Ledeboer
As Team Leader, Jon is committed to helping agents unlock their full potential through coaching, accountability, and intentional business growth. He partners with agents to develop customized strategies, strengthen lead generation systems, and create the structure needed to achieve their goals. Through his leadership, agents gain the clarity, confidence, and support needed to grow their business with purpose and consistency.
Team Leader
Abby Miller
As MCA, Abby helps keep the business side of Keller Williams Edina running smoothly. From financial management and compliance to operational systems and strategic planning, she works closely with the leadership team to support growth, accountability, and informed decision-making. Her behind-the-scenes leadership ensures the market center remains strong, efficient, and focused on serving agents at the highest level.
Market Center Administrator
Matt provides broker support, guidance, and oversight to help agents navigate contracts, compliance, transactions, and real estate best practices with confidence. Through his knowledge and accessibility, he serves as a trusted resource for agents as they work through questions, protect their clients, and conduct business at a high professional standard.
BrokerMatt Brady
Piper partners with new agents to help them confidently navigate the challenges and opportunities that come with launching a real estate career. From goal setting and business planning to lead generation, transaction support, and problem solving, she provides the guidance, encouragement, and accountability needed to help agents gain momentum and build a business they can grow with confidence.
Productivity Program CoordinatorPiper Kosel
Rob works directly with agents to develop the systems, skills, and strategies that drive long-term success in real estate. By combining practical coaching with technology training, he helps agents maximize their databases, improve client engagement, and create consistent business opportunities while building a business designed for sustainable growth.
Productivity Coach, Director of Agent ServicesRob Brantley
Allyson leads marketing and innovation initiatives designed to help agents stay ahead in an evolving real estate industry. By combining strategic marketing, AI education, technology training, and business systems development, she empowers agents to work smarter, build stronger brands, and create scalable businesses equipped for the future.
Director of Marketing & AIAllyson Moulton
Leah helps create a seamless experience for agents by supporting onboarding, MLS services, compliance processes, and daily market center operations. As the first point of contact for many agents and guests, she plays an important role in fostering the welcoming, collaborative culture that defines Keller Williams Edina while ensuring agents have the support they need to succeed.
Director of First ImpressionsLeah Esparza
Jake provides the vision and leadership that guide KW Edina's culture, growth, and future. He works with the leadership team to ensure the market center remains focused on developing people, building strong businesses, and creating opportunities for agents to succeed at the highest level. Through his emphasis on accountability and personal growth, Jake helps cultivate an environment where agents are challenged, supported, and inspired to achieve more.
Operating PartnerJake Luehrs
More Than A Brokerage
At Keller Williams Edina, we believe growth happens through relationships, leadership, accountability, and service. Whether you are building your first business, scaling an established one, or looking for a community that challenges and supports you, our mission remains the same: to help people build businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving.